Ebay Power Seller Profits

You may think that the ideal product for you to sell on eBay would be something that is in huge demand but no one else is selling on eBay. But you don’t need such a product to make a living on eBay.

You needn’t be afraid of competition. Competition is good. It means there is a market for your product. If no one else is selling it, you may have found a winner. But the reason why no one else is selling it may be because there is no demand for it!

Think about this: how many shoe shops are there in your local high street or shopping center? How many clothes shops? How many banks? How many solicitors? In fact banks are often next door to each other, as are solicitors’ offices! They are in competition with each other because there is a market for their products and services.

The fact is – it doesn’t matter if other people are already selling what you want to sell. If it’s a big market, you don’t need to “corner the market”. If it’s a big pie, you don’t need the whole pie – you only need a slice. And if you sell better than your competition you will get the biggest slice of the pie. Note that I said “sell better”… I didn’t say “sell cheaper”!

What do I mean by sell better? Well, you can use a better title, better photos, better sales copy, better terms, etc. All of these things will make your listing stand out from the competition and make your offer more attractive. But perhaps the best way to beat your competition is to ADD VALUE. Provide your customers with better value for money than your competitors provide.

To increase the perceived value of what you are offering so your customers get better value by buying from you, add FREE BONUSES. If two people are selling exactly the same item on eBay at the same price but one is offering a free bonus, who would you buy from?

For maximum impact, the bonus must be linked to your product, or at least be relevant to your niche, so that it will be of interest to your customers. There’s no point offering a free bonus that is not of interest to your customers as this won’t be an incentive for them to buy from you.

The free bonus should have a high perceived value for the customer but cost you little or nothing to provide so that it doesn’t reduce your profit.

Information products make ideal free bonuses. A guide on how to use the product that you are selling would be a good free bonus. Or you could just compile a list of useful websites related to your niche. Adding a brief summary about each website would increase its perceived value.

You can create the information product yourself, pay someone to create it for you or you might even find an existing one that you can reproduce. If you do a Google Search on “your niche + ebook + resell rights” you may be able to find a low cost, ready-made information product that you can give away free with your item. (You would have to read the resell licence terms to make sure that you can give it away for free.)

An information product can be stored on your computer and be cheaply and easily reproduced by printing it on to paper or burning it on a CD. So giving it away won’t cost you much. But if the information it contains is useful it will add a lot of value to the product you are selling on eBay.

You can then add “+ FREE Bonus” to your listing title, or as a sub-title, so people are more likely to click on your listing rather than your competitors’.

Adding free bonuses such as information products that cost you little or nothing to reproduce but which add value to your product is probably the easiest and cheapest way for you to beat your competition.

About the Author

Martyn Boaden is the Author of “The Lazy Way To Wealth On eBay” and Founder of The Online Auction Resource Centre. You will find all the resources that you will ever need to set up and run your SUCCESSFUL and PROFITABLE eBay business, including his very popular FREE 53 Part Course, at =>
http://www.TheOnlineAuctionResourceCentre.com

If you are looking to get started on eBay or improve your profits, there are numerous books and Internet courses available to guide you on your way.  These products claim they will make you successful on eBay, but unfortunately many aren’t worth the money they charge. Some courses are simply outdated, offering advice that worked years ago but no longer does, while other courses provide worthless information written by someone out to make a quick buck.  Often times the writer of these “guides” has never put their techniques into practice or, worse yet, has tried and failed.

A little investigation will go a long way toward sniffing out the ripoffs, saving your hard earned cash.  First of all, you should find out when the guide was written.  eBay is constantly changing, so even information that is six months old might be out of date.  On the other hand, if a course is a couple years old but has been updated several times along the way, that is usually a good indication that it provides high quality information – someone out for a quick buck isn’t going to bother updating their program every few months.

Another good idea is to talk to other eBay sellers, especially successful ones.  Experience sellers can usually tell a worthwhile program when they see it.  Many sellers know of one or more guides that work and will be glad to point you on your way.  Helpful sellers might even give you a few eBay tips while they are at it. In summary, when considering purchasing an eBay course or book, you’re motto should be “buyer beware.”  At their best, these guides can provide you with the insight you need to succeed… Read the rest of this entry »